[Infographic] 3 reasons marketing leaders rely on AI
April 5, 2022 | 1 minute readThe pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.
52% of companies accelerated their AI adoption plans because of the Covid crisis.
Is it too late to put AI to work in your marketing channels? Is your team too far behind to catch up, pass, and win? No. Oracle Fusion Marketing's infographic can help you make the business case for an advanced marketing solution complete with AI. Learn why marketing leaders rely on AI.
For more information on Oracle Eloqua, AI in digital marketing, B2B marketing automation, and Oracle product innovations in marketing cloud technology, check out:
Learn how Oracle Fusion Marketing automates lead scoring and passes on opportunities more likely to result in revenue to sales.
Waynette Tubbs
Director of Content Marketing, Oracle Advertising and CX
Waynette Tubbs is responsible for content strategy and development for Oracle Advertising and Customer Experience and is Editor of the Modern Marketing Blog. She has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning more than 20 years of magazine, corporate communications, and agency work.
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