Oracle Named a Leader in 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

December 2, 2022 | 4 minute read
Jennifer Wagner
Sr. Product Marketing Manager – B2B Marketing, Oracle Advertising and CX
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We are excited to share that Oracle has been named a Leader in the Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms 2022. To learn more about our position, download the full report.

B2B brands face a proliferation of marketing applications that have added complexity to their  MarTech stacks and undermined the ability to move and use data across applications to identify buyer intent and the highest value opportunities. Since 2011 we have seen a 65x increase in technology that marketers can choose from, and most businesses today of any scale are managing over 100 solutions.  According to Insider Intelligence research, “17% of Marketers say a poorly integrated  MarTech stack is one of their top marketing challenges.” CMOs are under tremendous pressure to drive revenue growth and create efficiencies across marketing processes. With persistent economic uncertainty, there is pressure to do more with less as business-to-business marketers are still trying to meet the B2C-like expectations of B2B buyers. They need solutions to master customer and buyer signals in real time and use that data to create timely and relevant experiences with their brand.

Whether nurturing current customers to maximize lifetime value or executing on demand gen, it’s crucial to understand the true intent of your targets. Oracle has invested significantly in developing innovative solutions to help marketers achieve this with efficiency and scale. We’re honored by Oracle's Leader position among 12 vendors evaluated by Gartner in the report.
Magic Quadrant

Oracle B2B Marketing offers solutions to support marketers, sellers, and customers

The customer experiences a brand deliver have never been more critical to success. B2B buyers have come to expect personalization at every touchpoint, which requires a significant degree of agility across operational functions and the ability to move faster—no matter who gets to the customer first.

Both marketing and sales teams need insights into prospect and account engagement with your brand, including a truly unified view of your customer and the ability to read buyer signals and respond or adapt in real time. Oracle Advertising and CX priorities are focused on surfacing those insights and enabling a real-time response, and we continue to expand on our B2B Marketing solutions to support sales and marketing alignment and help those teams engage prospects in the ways they prefer. Oracle provides:

  • Connected and activated data from multiple sources to define segments that improve customer engagement and precisely target the right audience.
  • Adaptive lead scoring in Oracle Eloqua Marketing Automation updates in real time and allows flexibility in selecting scoring models you can use across campaigns to uncover and send high-quality leads to sales within minutes.
  • Alignment of marketing and sales through unified buyer and account intelligence that makes it easier to identify high-value opportunities and top-tier accounts.
  • Consistent ranking and scoring model methodologies for prospective accounts that help grow your universe of target companies while shrinking time to revenue by prioritizing the best opportunities.
  • Real-time signals to enrich account records and classify your customer base, improve campaigns with niche segmentation, and enhance efficiency with rich, data-infused workflows.

Oracle Fusion Marketing offers marketers a unified view of the customer

Many marketers struggle with the limited availability of accurate and complete data. And they face many challenges in accessing and activating it in real time. Creating unified view customer view across channels isn’t easy, but Oracle makes it possible for marketers today.

Our recent innovation, Oracle Fusion Marketing, uses artificial intelligence (AI) to simplify processes typically executed and owned by separate teams. We’ve consolidated the steps from audience building to campaign execution into one workflow to extend marketing reach with field marketers and sales teams. Connecting advertising, marketing, and sales processes creates the agility and speed necessary for attracting, retaining, and expanding your footprint inside your key accounts.

We’re thrilled with recognition in Gartner. We feel our recognition in this report shows our commitment to innovation in marketing and sales technology, and demonstrates how Oracle B2B Marketing solutions are built to withstand market changes and the evolving role in revenue generation in advertising, marketing, sales, and customer experience technologies.

To learn more about Oracle’s position in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms, download the full report.

See how Oracle B2B Marketing can help you create, manage, and launch your advertising and marketing campaigns to support your goals for account expansion and revenue growth in the brief demo below.

Note: This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle.

GARTNER and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant for B2B Marketing Automation 19 September 2022, Rick LaFond, et al.

Jennifer Wagner

Sr. Product Marketing Manager – B2B Marketing, Oracle Advertising and CX

Jennifer Wagner is the head of product marketing for B2B marketing technologies at Oracle and is an AI subject matter expert. She leads analyst report marketing, as well as go-to-market strategies and sales enablement across PaaS and SaaS product categories.


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