Deliver impactful experiences to your target audience with Oracle’s Digital Experience Management solutions

July 5, 2022 | 2 minute read
Malini Rosenthal
Senior Product Marketing Manager, Oracle Content Management and Oracle Marketing Consulting
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Omdia defines digital experience management (DXP) as "technologies and tools to create engaging and highly personalized customer experiences across multiple channels and devices."

Growth in the lucrative, competitive digital experience management space has accelerated further due to the rise of remote workers and fewer face-to-face interactions with customers.

Now more than ever, the need for personalization—at scale—is a differentiator for brands. Creating the best customer experience for your target audience is both an art and a science, requiring a carefully orchestrated range of capabilities from analytics to security and compliance.

Learn about digital experience management solutions

To rise above the market noise, almost one-third of enterprises are prioritizing strategic investments in DXP, while another third have smaller investments planned. Most brands are still in the process of their digital transformation journey. All have a view to maintaining efficiencies and cost-effectiveness, particularly as budgets are generally not growing significantly. This includes ways to "future-proof" their investment, such as using a headless content management system (CMS) so that the technology still applies when additional channels emerge.

Find out when to update to a headless content management system (CMS) by reading this blog post.

Omdia's report "Selecting a Digital Experience Management Platform Solution, 2022–23." There are several reasons for this recognition:

  • Large portfolio of leading technologies
  • Cloud-native with a wide range of integrations 
  • Strength in Digital Asset Management, including video production
  • Complete selection of Infrastructure As A Service
  • Core capabilities in artificial intelligence and machine learning  

The use of artificial intelligence and machine learning in innovative ways is what separates leaders from other vendors. Behavior intelligence with probability scores helps predict and recommend the next best experience. At Oracle, these capabilities are woven throughout the platform.

Combined with options for cloud-hosting, a range of servers, storage, networking, and more, Oracle’s DXP solutions help your customers feel seen, heard, and understood.

Learn more about digital experience management with:

Malini Rosenthal

Senior Product Marketing Manager, Oracle Content Management and Oracle Marketing Consulting

Malini is an experienced marketer with twenty years of experience in technology. She is passionate about customers and the CX space.

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