Newsweek America's Best Loyalty Programs 2022 sponsored by Oracle CrowdTwist

March 4, 2022 | 2 minute read
Jennifer Ajer
Sr. Product Marketing Manager, CX Marketing B2C
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The annual Newsweek America's Best Loyalty Programs 2022 highlights some of the best loyalty programs in the market today. Increasingly, a customer loyalty strategy is at the forefront of marketers' minds as they strive to develop emotional connections with customers that lead to deeper brand engagement. Newsweek writes, "Loyalty programs have now become an essential part of an enormous number of everyday transactions." The days of points for discounts have passed. To maximize engagement with customers, you have to reach beyond the transaction and add value at each step along the way. Oracle helps you deliver enticing and memorable loyalty engagements to the channels that your customers choose. We are delighted to highlight some of the programs powered by Oracle CrowdTwist Loyalty and Engagement

Apparel: rue21

The clothing retailer has over 650 stores across the US serving teens and young adults. rue21 has recognized loyalty as a way to personalize the customer experience. Their loyalty program rewards members for completing profiles and taking surveys. rue21 creates engaged customers by sharing specialized rewards beyond their points program, including early access to new items. The program successfully launched with five million enrolled customers in the first year. Learn more about rue21 REWARDS.

Footwear: FLX Brands Champs Sports

Foot Locker, Inc. is a portfolio of brands including Champs Sports, Foot Locker, Kids Foot Locker, Eastbay, atmos, WSS, Footaction, and Sidestep. Footlocker has created a unique program for its customers to engage with their brand. FLX Rewards is more than just a spend and get points program. Customers are rewarded when they interact on social media, refer friends, and watch videos. All the interactions lead to special perks such as free standard shipping, access to events, invitation-only events, and FLX photo opportunities. Watch this webinar on how Foot Locker changed its loyalty program to meet the needs of its customers.

Perfume & Cosmetics: e.l.f.

e.l.f. builds brands designed to disrupt industry norms, shape culture, and connect communities through positivity, inclusivity, and accessibility. They surprise and delight their customers through their loyalty program beauty squad. After enrollment in the beauty squad loyalty program, e.l.f fans receive perks based on their points accumulation. The beauty squad loyalty program offers three levels of loyalty rewards: Fan, Pro, and Icon. Allowing for customers to receive perks unique to them such as birthday gifts, early access to new products, and access to a personal beauty advisor consultation, to name a few.

A big congrats to the finalists and winners of Newsweek's America's Best Loyalty Programs 2022!


Learn more about how Oracle CrowdTwist can enable your loyalty program.

Jennifer Ajer

Sr. Product Marketing Manager, CX Marketing B2C

Jennifer Ajer is a seasoned cross-channel marketer who has ten years’ experience in various marketing roles. She is currently a Senior Product Marketing Manager for Oracle Marketing Cloud's B2C products.

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