Our latest survey, “Marketing trends 2022: Marketers tell all about successes, struggles, and solutions,” conducted with research firm Ascend2, revealed interesting insights about marketers today. Budgets are rising, and teams feel good about achieving their goals. But they aren’t as confident in their tools: 82% of marketers agreed that they will add, remove, or replace a component of their martech stack this year.
Is your marketing stack ready for the demands of the year ahead? Run through this checklist to see how your technology’s capabilities compare to what’s needed for your biggest marketing challenges.
Our survey found that one of the most common challenges is measuring marketing ROI. Does your marketing automation solution help your team:
One-third of B2B marketers told us they plan on investing the most in an email marketing platform this year. They are looking for systems that:
According to our survey, nearly half of marketers plan to deliver personalized content this year. It’s only possible with the right solutions, which:
Once segmenting tools are in place, you need custom content. A content management system up to the task will:
Technology that helps capture, organize, and use customer data drastically increases the effectiveness of your campaigns. The most impactful customer data platforms:
If any of these boxes were left unchecked, it’s time to reconsider your tech stack. Platforms that are too complicated, too siloed, or too rigid result in valuable time lost—and missed customer interactions.
The full report highlights the tools marketers are planning to implement this year. Download “Marketing trends 2022: Marketers tell all about successes, struggles, and solutions” to learn more.
Take on your biggest challenges with an integrated marketing stack from Oracle.
Vanessa Denice is a Senior Content Manager for Oracle Advertising & CX, specializing in B2B and B2C Marketing. She has a decade of experience writing, editing, and managing content for agencies and corporate marketing teams.