Forrester Names Maxymiser a Leader in Online Testing

February 11, 2013 | 2 minute read
Tim Brown
Vice President, Global F&B Solution Engineering
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We’ve got some big news …

Forrester Research has named Maxymiser as a leader in their recent Online Testing Wave report. In fact, they point out that Maxymiser’s MaxTEST “exhibits consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis.”

The report also stated that online testing is poised for “a major expansion beyond on-site experimentation.” Which is exactly what we at Maxymiser have always had our eye on. Testing is going beyond traditional websites, and will be used to optimize the full customer experience on other channels like mobile and social. The report found vendors are now moving rapidly to support multichannel testing, visitor profiling, advanced testing scenarios and automation features.

In August 2012, we introduced another solutions towards supporting this shift with MaxSOCIAL™—the first tool that helps companies perform testing on their Facebook pages, as well as integrate Facebook profile data with traditional websites to provide relevant, personalized offers. Maxymiser was also the first to launch testing and personalization on mobile devices with MaxMOBILE™ back in early 2011.

As testing continues to evolve from an IT-based solution to an enterprise SaaS solution, we’re thrilled that Forrester develops these comprehensive reports to help marketing professionals choose a testing vendor. We believe our ability to innovate and lead the market in testing, as well as using complex data to provide bottom-line analysis and cross-channel optimization, sets us apart from our competitors.

I’m personally excited that we’re found to be a leader among such a prestigious list of vendors in our space.

So if you are currently utilizing a testing solution or thinking about getting started with testing, we’d love to chat with you. In the meantime, please download a free copy of the report and see for yourself why Maxymiser is a leader in this market.

Tim Brown

Vice President, Global F&B Solution Engineering

As vice president of global sales engineering for the Oracle Food and Beverage business unit, Tim Brown leads an international team of experienced technical sales consultants dedicated to devising and deploying pioneering IT solutions that accelerate innovation for F&B customers. Based in the UK, Tim orchestrates his team of Oracle industry experts – tapping their insights and “best practices” gained from around the world – to fulfill the business unit’s mission: Help F&B customers create exceptional guest experiences, minimize IT complexity and reduce cost. Leveraging nearly 30 years of hospitality experience, Tim’s expertise lies in assisting global, regional and country-specific enterprises capitalise on Oracle Food and Beverage offerings, including cloud-based solutions, hardware, and digital strategies that optimise all facets of F&B operations, from front of house to the back office.

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