Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach [on-demand webinar]

November 3, 2020 | 2 minute read
Jason Witt
VP, Executive Creative Director, Oracle Digital Experience Agency
Lauren Castady
Associate Creative Director, Oracle Digital Experience Agency
Chad S. White
Head of Research, Oracle Digital Experience Agency
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Certain laws require companies to make their email messages accessible to people with visual and other disabilities or else face significant legal fees and fines. However, rather than seeing this as purely a compliance issue, smart brands view it as an opportunity to expand the reach and impact of their email marketing programs.

In this 44-minute webinar, we talk about email accessibility, its benefits, and how to implement it correctly. The conversation covered:

  • What’s required by the Americans with Disabilities Act (ADA), The Convention of the Rights of Persons with Disabilities (CRPD), and other laws governing email accessibility

  • The penalties for violating these laws

  • Which brands have had suits brought against them for not adhering to the laws

  • How many people have impairments that allow them to benefit from email accessibility

  • How inclusive design is different from email accessibility

  • How marketers can adapt their email designs to be more inclusive and broaden the impact of their email programs

To learn about all of those issues, watch this free, on-demand webinar below:

We hope you enjoyed “Email Accessibility: Fulfill Your Legal Responsibilities and Expand Your Reach.” Our other on-demand webinars include:

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Need help with your email design and coding? Oracle CX Marketing Consulting has more than 500 of the expert marketing minds ready to help you to achieve more with the leading marketing cloud, including Creative Services and Coding Services teams that can help you make your email designs more inclusive and accessible.

To learn more, reach out to us at CXMconsulting_ww@oracle.com

For more information about email marketing, check out:

Jason Witt

VP, Executive Creative Director, Oracle Digital Experience Agency

Jason Witt is the VP, Executive Creative Director, at Oracle Digital Experience Agency. He has over 15 years of digital creative experience helping clients deliver engaging brand stories. For the past seven years, Jason has focused on creating highly personalized experiences through email marketing, leading teams that produce award-winning creative work.

Lauren Castady

Associate Creative Director, Oracle Digital Experience Agency

Lauren Castady is an Associate Creative Director for Creative Services at Oracle Digital Experience Agency. With over 20 years of creative experience, she excels at bringing teams together to deliver successful brand stories. Her creativity and expert knowledge of the digital space enables her to develop innovative solutions that deliver results.

Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.


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