The mobile share of global online traffic continues to outgrow that of desktop devices. Many countries across the world are already considered “mobile first,” with our pocket computers being much more accessible than tablets and desktops. With a growing number of customers interacting with businesses through handheld devices, it’s paramount to optimize your mobile app experience and craft a seamless, cross-channel marketing experience.
Oracle Maxymiser Testing and Optimization has offered native app testing for years for both iOS and Android. But with a recent surge in app testing and increased uptake in the use of our Software Development Kits (SDKs), we recently added Android visual editing to our portfolio, along with our visual editor for iOS.
The new Android visual editor enables marketers to easily:
Marketers can use the native app testing capabilities of Oracle Maxymiser to run consistent personalized experiences across both web and mobile devices, test new features and functionality to improve the in-app experience, or tailor content and offers to specific audiences. We have two approaches available:
However, the no app store approach for both iOS and Android does come with some limitations due to the ecosystem in which apps are built. This means that code cannot be injected remotely.
Using the Oracle Maxymiser SDKs, you can modify UI elements, but let’s take a closer look at which approach might be better suited to your specific needs:
Taz is a Senior Principal Product Manager for Oracle Maxymiser, who has been with the team for over 6 years focusing on all aspects of Web Optimization and Personalization, specifically our Campaign Designer and Maxymiser/Infinity integration capabilities. Taz focuses on understanding user needs and objectives, and is passionate about solving complex problems, building awesome products, and delivering great user experiences.