10 Years of Email Marketing Rules: What’s Changed & What’s Next [on-demand webinar]

May 5, 2023 | 3 minute read
Chad S. White
Head of Research, Oracle Digital Experience Agency
Text Size 100%:

Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically.

These changes are top of mind for me personally as I just marked the 10-year anniversary of releasing the 1st edition of Email Marketing Rules by releasing an updated and greatly expanded two-volume 4th edition. As I note in the Preface of the 4th edition, the last 10 years have seen many changes, including:

That’s a lot of change! And, frankly, much of that has transpired since the 3rd edition was published in 2017. More importantly, several of those changes are major contributors to three trends that be major drivers of the next 10 years of email marketing:

  1. Tighter privacy restrictions
  2. Better omnichannel orchestration
  3. More machine learning and AI

For a full discussion of each of those trends, watch this on-demand webinar.

We hope you enjoyed our “10 Years of Email Marketing Rules: What’s Changed & What’s Next” webinar. Some of our other on-demand webinars include:


 Need help with your email marketing program? Oracle Digital Experience Agency has hundreds of marketing and communication experts ready to help Oracle customers create stronger connections with their customers and employees, even if they’re not using an Oracle platform as the foundation of that experience. Our award-winning specialists can handle everything from creative and strategy to content planning and project management. For example, our full-service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.

For help overcoming your challenges or seizing your opportunities, talk to your Oracle account manager, visit us online, or email us at OracleAgency_US@Oracle.com.

Want to better understand your email marketing risks and opportunities, take advantage of our free Email Marketing Assessment. Our experts will check your deliverability, review your email creative, audit your signup process, do a partial competitive analysis, and more. If interested in this free assessment, reach out to us at OracleAgency_US@Oracle.com 


Chad S. White

Head of Research, Oracle Digital Experience Agency

Chad S. White is the Head of Research at Oracle Digital Experience Agency and the author of four editions of Email Marketing Rules and nearly 4,000 posts about digital and email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. Follow him on LinkedIn, Twitter, and Mastodon.

Previous Post

Digital Marketing Redesigns: Our Process for Success

Lauren Gannon | 8 min read

Next Post

13 Warning Signs of Email Deliverability Problems Ahead

Daniel Deneweth | 10 min read