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  • April 25, 2009

Ping Time: Transactional emails, authentication gap, alt text, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of Silverpop has some great advice for making the most out of the transactional email opportunity. >>Follow the ping

>>Matt Vernhout of EmailKarma spreads the news that the Online Trust Alliance says that 45% of top online retailers still aren’t authenticating their email. >>Follow the authenticated ping

>>Dela Quist of AlchemyWorx reveals that for some marketers not including alt text for important images may be more effective at generating clicks than including them. >>Follow the ping

>>Chip House of ExactTarget gives us three ways to handle what you put on the left-hand side of the @ in your sender address. >>Follow the ping

>>MarketingSherpa releases their 2009 Email Awards Gallery. >>Follow the ping

>>Linda Bustos of Elastic Path suggests deliberately putting clearly marked “sold out” products in your emails to drive interest and urgency. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Aaron Smith discusses how increased C-suite interest in email marketing is a double-edged sword. >>Follow the ping
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