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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • February 26, 2011

Ping Time: Tracking acquisition source, sign-up form A/B test, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @scottcohen13: Am I the only one that finds it ironic that an order confirmation from Microsoft would come up as "suspicious" in Hotmail?

>>Jeanne Jennings explains why it’s vital that you track email performance by acquisition source. >>Follow the ping

>>WhichTestWon shares an email sign-up form A/B test. >>Follow ping A or Follow ping B

>>Loren McDonald of Silverpop puts out a call-to-action to become a better email marketer and an active member of the email marketing community. >>Follow the ping

>>In Responsys’ latest Email Insider column, Alex Madison and Lisa Harmon give advice on how to make your emails mobile-friendly. >>Follow the ping
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