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  • February 12, 2011

Ping Time: 'Too many' and 'irrelevant' messages remain No. 1 cause of opt-outs, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Mashable reports on an ExactTarget study that showed that “too many messages” and “irrelevant messages” continue to be the top reasons that people opt-out of email, as well as unlike and unfollow brands on Facebook and Twitter. >>Follow the ping

>>Sherry Chiger of Chief Marketer shares tips from Matthew Caldwell of Yesmail on designing emails for mobile devices. >>Follow the ping

>>Kelly Lorenz of Bronto Software gives us four steps for reactivating inactive subscribers. >>Follow the ping if you wish to stay subscribed

>>Ros Hodgekiss of Campaign Monitor provides a nice explanation of why you shouldn’t collect email addresses via Facebook Login. >>Follow the ping
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