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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • July 14, 2012

Ping Time: ThinkGeek's reading game, 'mobile first' design, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Laura Atkins of Word to the Wise shares a ThinkGeek email that uses a novel tactic to entice subscribers to open, turn on images and fully read their emails. >>Follow the ping

>>Loren McDonald of Silverpop says that it’s time to consider a “mobile first” email design strategy. >>Follow the ping

>>Alchemy Worx explores the use of special characters in subject lines, including whether use is syntactic, lexical or illustrative. >>Follow the ping

>>David Hibbs of Responsys shares an example of how to use a mobile app to gain email opt-ins. >>Follow the ping

>>Wacarra Yeomans of Responsys takes us step-by-step through the process of adding “Pin it” buttons to emails. >>Follow the ping
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