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  • September 28, 2007

Ping Time: The elements of an administration center

Our latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald talks about the value of administration centers and the elements that should be in there. >>Follow the ping

>>Mark Brownlow at Email Marketing Reports comments on Silverpop research that indicates that the sender line—that is, the sender’s reputation and relationship with the subscriber—far overshadows the subject line when it comes to determining open rates. >>Follow the ping

>>Email Karma talks about reactivating old subscribers and gives us six tips for doing it the right way. >>Follow the ping

>>Kevin Hillstrom at MineThatData argues that the email marketing industry doesn’t need to use its “meaninglessly” high ROI to beat down other marketing avenues. >>Follow the ping

>>VerticalResponse gives us six ideas for segmenting our email lists, including segmenting by clickers, non-responders and buyers/nonbuyers. >>Follow the ping

>>Silverpop releases “Taming Transactional Email: Tips to Gain Control and Determine if Outsourcing Makes Sense,” which explores maximizing the power of your transactional messaging. >>Follow the ping
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