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  • April 26, 2007

Ping Time: The buzz from the Authentication and Online Trust Alliance Summit

Ping Time: The buzz from the Authentication and Online Trust Alliance Summit

Our latest spin around the mediasphere turned up the following nuggets:

>>MarketingSherpa gives us advice and the buzz on email authentication and image rendering from last week’s third annual Authentication and Online Trust Alliance Summit. >>Follow the ping

>>Kelly Rusk at cardcommunications offers advice on how retail email marketers can improve their programs. >>Follow the ping

>>Silverpop’s Bill Nussey lays down the dos and don’ts of preference pages, and why these pages are valuable. >>Follow the ping

>>EmailLabs discusses list-building techniques, including tips on how to welcome subscribers and manage the relationship afterward. >>Follow the ping

>>Campaign Monitor releases its super-extensive and highly helpful Guide to CSS Support in Email: 2007 Edition. Thankfully, the verdict for B2C email environments is that “little has changed really.” It’s a different story for B2B email marketers. >>Follow the ping

>>Melinda Krueger of Krueger Direct/Interactive talks about list-cleaning and whether to toss out “deadwood” or let it be. >>Follow the ping

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