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  • November 1, 2008

Ping Time: Talking points for email, segmentation's value, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Need a script to help you convince your boss to invest more in email? Stephanie Miller of Return Path gives you one…from a conversation she struck up with a CMO on a recent plane flight. >>Follow the ping

>>Mark Brownlow, who just celebrated his blog’s 7-year anniversary, pulls together a bunch of evidence that segmentation produces results that are superior to broadcast emails. >>Follow the ping

>>Dennis Dayman of Eloqua talks about email marketing’s three constituents—legal, best practices and business case—and how each one should have veto power. >>Follow the ping

>>Joe Manna at Infusionsoft shares his takeaways from MarketingProfs’ Digital Marketing Mixer, which include a number of email marketing tips. (Tip of the hat to Tamara Gielen at BeRelevant for pointing this post out.) >>Follow the ping

>>Lyris offers 10 tips to help you get ready for the holidays. (#9 is crucial this time of the year.) >>Follow the ping

>>Ben Chestnut of MailChimp shares dos and don’ts on permission reminders. >>Follow the ping

>>MarketingSherpa shares a case study on Zappos’ use of user-generated content for their email newsletter and how they use their emails to promote their presence on Facebook and Twitter. >>Follow the shoe prints

>>In my latest Email Insider column, I talk about the nascent movement toward using “Share with my network” (SWYN) links. >>Follow the ping
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