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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 8, 2012

Ping Time: Tablets on Cyber Monday, special characters, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>David Moth of Econsultancy reports that on Cyber Monday conversion rates were higher on tablets than on PCs, providing more motivation for marketers to make their emails tablet-friendly. >>Follow the ping

>>Guy Hanson of Return Path takes a look at the effect that using special characters in subject lines has on email performance. >>Follow the ping

>>Justine Jordan of Litmus shares an infographic full of sound subject line writing advice. >>Follow the ping

>>Mark Brownlow at SmartInsights details a 5-step plan for keeping your copywriters happy and productive. >>Follow the ping

>>Wacarra Yeomans of Responsys talks about how to get started on making your emails mobile-friendly and shares the Responsys Mobile Email Guide. >>Follow the ping

>>In my latest Email Insider column, I talk about some of the things that have surprised me—and not surprised me—so far this holiday season. >>Follow the ping
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