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  • April 10, 2007

Ping Time: Sweepstakes as acquisition tools

Our latest spin around the mediasphere turned up the following nuggets:

>>Jamie Schissler of Avenue A Razorfish discusses sweepstakes as an acquisition tool. >>Follow the ping

>> The Email Sender and Provider Coalition surveyed a random sample of 2,252 Internet users from top U.S. ISPs in order to gauge consumers’ behaviors and views toward spam, unsubscribe features and emerging anti-spam technologies. The results indicate a clear desire by consumers for greater support from ISPs, email providers, and marketers so that they can more easily control their mail experience. >>Follow the ping

>>Simms Jenkins at BrightWave Marketing brings together a number of experts to discuss the impact of Outlook 2007 on email marketing and what can be done to adjust to its introduction. >>Follow the ping

>>Thanks to Tamara for pointing out on her blog that MailChimp has put together a short Email Certification Guide that explains the basics of email certification. >>Follow the ping

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