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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • March 1, 2008

Ping Time: Single opt-in horror story, Netflix pops, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Ben Chestnut of MailChimp shares a cautionary tale about the value of getting double opt-in permission. >>Follow the ping

>>Lisa Harmon discusses Netflix’s email arsenal in her latest Make it Pop! post over at the Email Experience Blog. >>Follow the ping to the pop

>>Linda Bustos at GetElastic shares a BUNCH of leap year-themed promotions from retailers. >>Follow the ping

>>Mark Brownlow talks about all the ways you can grow your list and reduce opt-outs. >>Follow the ping

>>GrokDotCom talks about the importance of product reviews—which should get email marketers thinking about how they can use product reviews in their emails and solicit them from their subscribers. >>Follow the ping
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