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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • December 11, 2010

Ping Time: Seasonal cart abandonment email, Yahoo unsubs, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @kristinhersant: It's not about ROI... it's about LTV. You can easily make $$ off of email, but you're missing the big picture (via @mostew) #mpeis

>>Liz Lynch of e-Dialog shares a shopping cart abandonment email from Eddie Bauer that was updated for the holiday season. >>Follow the ping

>>Yahoo explains how they are making it easier for their users to unsubscribe from emails. >>Follow the unsubscribe link

>>Ryan Deutsch of StrongMail suggests using preference centers to give subscribers more visibility into their engagement with your brand. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports discusses overcoming testing barriers with Kelly Lorenz and Kristen Gregory of Bronto Software and email marketing consultant Jordie van Rijn. >>Follow the ping

>>In my latest Email Insider column, I talk about how email marketing will evolve during 2011. >>Follow the ping
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