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  • August 22, 2006

Ping Time: Saturday and Sunday have highest open rates

Our latest spin around the mediasphere turned up the following nuggets:

>>EROI released its Q2 ’06 Email Statistics, which showed, among other things, that Saturday and Sunday had the highest open rates, while Thursday and Saturday led the way in click rates. >>Follow the ping

>>The Harte-Hanks Postfuture Index for January-June 2006 showed that of the 13 industry categories included, restaurants enjoyed the best open rates (167.7%, open rates exceeding 100% occur by way of pass-alongs and reopened e-mail), as well as the best click-through rates (57.5%). Retail had the lowest open rate (35.3%) and second lowest click-through rates (6.0%). >>Follow the ping

>>E-Dialog announced that after a two-month pilot, U.K. health and beauty retailer Boots has signed on with the email service provider to help it increase the relevance of its email campaigns and boost the performance of its email channel.
>>Follow the ping

>>Internet Retailer reported that 1-800-Flowers.com plans to implement a number of initiatives to boost efficiency, including consolidating its diverse email marketing systems onto a single platform. >>Follow the ping

>>David Baker, VP email marketing and analytical solutions at Agency.com, discusses in a MediaPost article how marketers should ease new subscribers into the fold with a new-member communication stream. >>Follow the ping

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