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  • February 27, 2009

Ping Time: Sale reminder emails, email's effect on brand, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Linda Bustos of Elastic Path shares a cool email from RueLaLa that allows subscribers to select to be sent a reminder email when a boutique opens—lots of possibilities for limited time deals and special events. >>Follow the ping

>>Epsilon releases “Beyond the Click: The Indirect Value of Email,” which discusses the effect of email marketing on brand perception. >>Follow the ping

>>MarketingSherpa shares a case study about how e.l.f. cosmetics used browse-triggered emails to drive revenue at a rate nearly 10 times greater than their broadcast promotional emails. >>Follow the ping (before March 4)

>>DM News reports on how StubHub used behaviorally triggered emails that produced a 2,500% lift on revenue per email sent compared with an average StubHub e-mail campaign. >>Follow the triggered ping

>>John Harrison of Yesmail talks about the value of QA testing your emails to ensure that they render across platforms and presents an example of a Spiegel email that fails the test. >>Follow the ping

>>Kristen Gregory of Bronto Software poses questions that you should ask yourself if your open rates and clickthrough rates are in decline. >>Follow the ping

>>In my latest Email Insider column, I discuss sparking “convers@ions,” which using email to create conversations that lead to conversions. >>Follow the ping
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