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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 15, 2012

Ping Time: Retail research, seasonal opt-ins, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of Silverpop shares research on retailers’ email marketing programs, showing big opportunities for using preferences, sending welcome emails, and improving opt-out processes. >>Follow the ping

>>@jacaldwell: try holiday-centric headlines on opt-in forms; keep track where & when ppl opt-in; behavioral targeting a must @whichtestwon@bronto#revtour

>>Justine Jordan of Litmus gives us the numbers of which platforms emails are read the most on, showing that Outlook has been dethroned by the iPhone. >>Follow the ping

>>Chris Studabaker of ExactTarget examines how Amazon has made some of their emails more mobile-friendly, including using skinny and responsive designs. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports shares 11 tips for writing better email copy. >>Follow the ping

>>Tim Watson of Zettasphere explodes seven subject line myths. >>Follow the ping

>>Josh Byers of StudioPress discusses the design concerns presented by Apple’s high-resolution Retina Display. >>Follow the ping
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