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  • August 14, 2010

Ping Time: Retail email sentiment, wording of promotions, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>The Bronto Software strategy team tackles subscriber sentiment around retail email promotions. >>Follow the ping

>>Linda Bustos of GetElastic discusses the psychology of prices and percentages in promotions, information that’s applicable to writing subject lines and body copy for email promotions. >>Follow the ping for up to 50% off

>>Bryan Dreller of Return Path shares the fix for managing background colors in Hotmail on Firefox. >>Follow the ping

>>Microsoft is getting ready to launch Internet Explorer 9, so get ready to add that browser to your list of environments in which to check the rendering of your emails. >>Follow the ping (hat tip to Dylan Boyd of eROI)

>>Anna Yeaman of StyleCampaign looks at support for the marquee tag in email clients. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Alex Madison and Lisa Harmon share some holiday email marketing advice. >>Follow the ping
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