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  • August 8, 2008

Ping Time: Reconfirming lists, email's future, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Derek Harding of Innovyx talks about why and how to reconfirms email addresses when subscribers become inactive. >>Follow the ping

>>Simone Barratt of e-Dialog EMEA muses about the future of email and how smarter email clients will treat commercial email. >>Follow the ping

>>Anne Mitchell over at Getting Email Delivered argues that “forward to a friend” links are a waste of space and invite deliverability problems. >>Follow the ping from a friend

>>Mark Brownlow of Email Marketing Reports highlights some deliverability advice from Yahoo Mail’s Anti-Spam Czar. >>Follow the ping

>>Mathew Patterson at Campaign Monitor discusses the need to send emails regularly and shares three tips on how to keep to a schedule. >>Follow the ping

>>In my latest Email Insider column, I talk about the dangers of violating expected email behavioral norms and call out four retailers for their past behavior. >>Follow the ping
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