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The latest in marketing strategy, technology, and innovation.

  • August 17, 2007

Ping Time: Read these while munching the newest Nabisco cheese snack

Our latest spin around the mediasphere turned up the following nuggets:

>>In homage to George Carlin’s Seven Dirty Words routine, SubscriberMail releases “The Seven Dirty Words you can’t say in subject lines; plus 100 others you shouldn’t use either.” >>Follow the ping

>>Loren McDonald of J.L. Halsey asks, “How do we reach the non-listeners,” the practitioners that don’t follow best practices? There are some good ideas here that have led to some serious brainstorming within the Email Experience Council. >>Follow the ping

>>Stefan Pollard of EmailLabs offers 9 steps for fixing a failed email program. >>Follow the ping
>>Chris Garrett at Copyblogger gives us 5 tips for knockout testimonials. >>Follow the ping
Interspersing

>>Mark Brownlow at Email Marketing Reports points out that with more email readers allowing mail forwarding it becomes impossible to code for a particular email reader. You have to assume that your email will be read on any platform. >>Follow the ping

>>Douglas Karr at the Marketing Technology Blog talks about a national company that doesn’t have an email marketing program because they can’t see beyond the costs to the ROI. >>Follow the ping
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