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Welcome to the Oracle Modern Marketing Blog:
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  • October 23, 2009

Ping Time: Reactivation campaigns, transactional emails, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Mark Brownlow of Email Marketing Reports shares advice on reactivation campaigns. >>Follow the ping

>>Lisa Harmon of Smith-Harmon discusses all the best practices encapsulated in Williams-Sonoma’s transactional emails. >>Follow the transactional ping

>>Matt Blumberg of Return Path talks about why he joined the DMA’s board and executive committee. >>Follow the ping

>>Anna Yeaman of StyleCampaign shares the results of an A/B test that looked at using an animated gif to spur clicks on video content. >>Follow the ping

>>So your boss read that Wall Street Journal about email dying (again). Have them read the statistics pulled together by Morgan Stewart of ExactTarget. >>Follow the ping

>>Bryan Quilty of MindComet talks about using photos as background images (which holds the most promise for lifestyle and aspirational brands). >>Follow the ping

>>Techcrunch reports that Gmail is using favicons in their inbox…although Netflix seems to be the only beneficiary so far. >>Follow the ping

>>In my latest Email Insider column, I discuss the use of text and images in emails while explaining the secret language of sales. >>Follow the ping
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