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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • July 11, 2008

Ping Time: Re-activating inactives, hard and soft bounces, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Target Marketing discusses 12 ways to try to reactivate inactive email subscribers. >>Follow the ping

>>Derek Harding of Innovyx says that the distinction between hard and soft bounces only clutters the picture when looking at email performance. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports talks about how personalization can actually have a negative effect on email performance. >>Follow the ping

>>EmailKarma shares the news that AOL has releases betas of new web support tools for delivery issues. >>Follow the ping

>>Tamara Gielen at BeRelevant shares the results from a test by Ron Blaisdell to see whether embedding images in HTML emails could be an answer to image blocking. >>Follow the ping

>>Denise Cox of Newsweaver argues that you should never use a do-not-reply email address. >>Do-Not-Follow the ping

>>DJ Waldow of Bronto Software tackles the taboo subject of list rental. >>Follow the ping

>>In my latest Email Insider column, I talk about the increasing use of what I call “preview pane banners.” >>Follow the ping
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