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  • November 21, 2009

Ping Time: Preheaders, opt-out pages, frequency transparency, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Stefan Pollard of Responsys offers some great and very current advice on how to optimize your preheader text. >>Follow the ping

>>Bryan Quilty of Email Marketing Voodoo discusses Shop It To Me’s opt-out page, which gives subscribers lots of options besides actually unsubscribing. >>Follow the ping

>>Jordan Jane at Email Responsibly discusses an interesting Zappos email that sets frequency expectations for the weeks ahead. >>Follow the ping

>>Dela Quist of Alchemy Worx encourages marketers to use a little search engine optimization to make their emails easy to find via inbox search functionality. >>Follow the search-optimized ping

>>In Smith-Harmon’s latest Email Insider column, Darrah MacLean, inspired by a run in with an electronic paper towel dispenser, talks about calls-to-action. >>Follow the ping
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