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The latest in marketing strategy, technology, and innovation.

  • March 5, 2011

Ping Time: Preference center, Apple email critique, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @evan_burke: Don't bother collecting any data other than the email address. Demographics just needlessly complicate your database. #bad_delivery_advice

>>Rick Buck of e-Dialog talks about the growing role that preference centers will in an increasingly cross-channel marketing world. >>Follow the ping

>>Lisa Harmon of Responsys critiques an Apple email about the iPad 2, praising their economy of words. >>Follow the ping

>>John Caldwell of Red Pill Email gives all the Pink fans out there some email-themed alternative lyrics for the song “Raise Your Glass.” >>Follow Pink

>>In my latest Email Insider column, I argue that email marketing is earned media, not owned media. >>Follow the ping
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