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  • August 26, 2011

Ping Time: Personalized animated gif, opt-in subject line, etc.

My latest spin around the mediasphere turned up the following nuggets:


>>Kevin Joseph Smith of Digital Evolution Group shares a Helzberg Diamonds email that contains a personalized animated gif that helped the email generate twice their average click rate. >>Follow the ping


>>Bvckup changed the subject line of their opt-in confirmation request emails and saw the number of completed subscriptions increase to 82% from 51%. >>Follow the ping


>>Loren McDonald of Silverpop reflects on the interplay between email and social after attending the Social Media Insider Summit. >>Follow the ping


>>Retail Gazette reports that UK retail New Look boosted their email performance by 300% by sending mobile-optimized emails to their segment of mobile shoppers. >>Follow the ping


>>Responsys released the 2011 Big Australian Report, which includes benchmarks, insights and analysis of more than 1 billion emails, mobile and social messages from the Australian market. >>Follow the ping down under


>>EMarketer reports that ecommerce spending is strong and on track to make online retailers very happy this holiday season. >>Follow the ping

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