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  • March 6, 2009

Ping Time: Optimizing frequency, 'shareworthy' tactics, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Mark Brownlow of Email Marketing Reports tackles whether you can safely increase your email frequency. The two charts are particularly key. >>Follow the ping

>>Loren McDonald of Silverpop shares six ideas for making your emails more shareworthy. >>Follow the ping

>>Stefan Pollard of Responsys gives us three great tactics for dealing with inactive subscribers. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Lisa Harmon and Alex Madison apply the lessons of Malcolm Gladwell’s “Outliers: The Story of Success” to email marketing. >>Follow the outlier
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