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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • August 29, 2008

Ping Time: Oba-mail, embedded images, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Ryan Buchanan of eROI discusses the Obama Campaign’s latest email, in the wake of the poorly executed VP announcement. >>Follow the ping

>>Matthew Patterson of Campaign Monitors tests to see if embedded images are an effective way to circumvent image blocking. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports interviews Return Path CEO Matt Blumberg about their recent acquisition of Habeas. >>Follow the return ping

>>Michelle Eichner of Pivotal Veracity shares a deliverability horror story as part of the eec Deliverability & Rendering Roundtable’s release of “How to Revive a Stale Email List.” >>Follow the ping

>>MailChimp shares the results of their clients’ A/B subject line tests and presents some winning and losing subject lines. >>Follow the ping

>>Joshua Baer at Deliverability.com receives his first Facebook virus and asks, “Is this the end of innocence?” >>Follow the ping
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