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  • May 2, 2008

Ping Time: Negative lifetime value, opt-in CAN-SPAM requirement, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>DM News reports on a Forrester Research study that shows that poor email practices can diminish customer value, causing your email program to actually lose money. >>Follow the ping

>>Tamara Gielen of BeRelevent discusses whether there should be an opt-in law in the U.S. to fight spam and shares the views of some Email Marketer’s Club members. >>Follow the ping

>>Morgan Stewart of ExactTarget shares some great advice for re-permissioning (re-opt-in) campaigns. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports moved the unsubscribe link to the top of his emails. To see what happened to his opt-out rate… >>Follow the ping

>>In my latest Email Insider column, I discuss the fact that four times as many retailers sent Earth Day-related emails this year over last year. >>Follow the ping
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