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  • August 29, 2009

Ping Time: Mystery shopper sign-ups, 5 stages of email viewing, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Anna Yeaman of StyleCampaign went into the stores of 10 retailers and tried to sign up for their email programs. To see what happened… >>Follow the ping

>>Kristina Schott of ExactTarget lists the five stages of email viewing, which are critical to planning your overall email design. >>Follow the ping

>>Nic Winters of SubscriberMail looks at the opt-in process, welcome emails and first few emails of Home Depot, Lowe’s and Menards. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports interviews several email experts about video in email for two posts. >>Follow ping 1 and ping 2

>>Ed Henrich of Responsys discusses the power of a well-done welcome email program and what it should entail. >>Follow the ping

>>J.D. Falk of Return Path talks about why you shouldn’t use shortened URLs in your emails. >>Follow the ping

>>In my latest Email Insider column, I discuss the “18 Phases of Christmas.” >>Follow the ping
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