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  • June 10, 2011

Ping Time: Motivating the opt-in, email coupons, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Karen Talavera of Synchronicity Marketing shares tips for getting folks to say, “Yes” to opting in to receive email. >>Follow the ping

>>Loren McDonald of Silverpop discusses how to use coupons effectively in your email program. >>Follow the ping

>>Internet Retailer reports on Birkenstock Central’s email successes, including how 23% of their email revenue come from three triggered email messages. >>Follow the ping

>>Liz Lynch of e-Dialog shares advice on shopping cart abandonment emails, including recent examples from Eddie Bauer and Pottery Barn. >>Follow the ping you left in your cart

>>George Bilbrey of Return Path talks about the impact that mobile is having and will have on email marketing. >>Follow the ping

>>WhichTestWon tests two email sign-up pages with different images. >>Follow the ping

>>In Responsys’ latest Email Insider column, Alex Madison and Lisa Harmon discuss how Facebook Messages, which displays the text versions of emails by default, has reinvigorated the need for solid text email design. >>Follow the ping
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