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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • March 10, 2012

Ping Time: More sophistication = more ROI, eTail West, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Econsultancy’s sixth annual Email Marketing Industry Census 2012 shows a powerful connection between email ROI and use of ESP functionality. >>Follow the ping

>>Kam Wa Tang of YesMail shares takeaways from eTail West. >>Follow the ping

>>Jeanne Jennings, an independent consultant, discusses ways to optimize email sign-up pages. >>Follow the ping

>>Justine Jordan of Litmus shares an infographic about creating effective calls-to-action. >>Follow the ping

>>PBS looks at the history of the animated gif, from humble beginnings to contemporary art and cinemagraphs. >>Follow the ping

>>Mike Hotz of Responsys discusses how to leverage Pinterest. >>Follow the ping
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