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  • February 18, 2012

Ping Time: MarketingSherpa takeaways, mobile, e-receipts, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Adam Sutton of MarketingSherpa shares takeaways from the Email Summit, including a great Dillard’s case study around list hygiene and deliverability. >>Follow the ping

>>Anthony Schneider of Mass Transmit debunks eight myths about mobile email. >>Follow the ping

>>Monetate shares an infographic that looks at mobile usage during the Black Friday to Cyber Monday time period last year. >>Follow the ping

>>Ros Hodgekiss of Campaign Monitor explains how to design emails for Android devices. >>Follow the ping

>>Jim Davidson of Bronto Software discusses e-receipts and how to do them well. >>Follow the ping

>>@EmailKarma: If you include this in your email messages it's spam > "This press release is not spam." #EmailTips #LiesYouTellYourself

>>EMarketer reveals that consumers are much more concerned about online privacy than some like to think. >>Follow the ping

>>In Responsys’ latest Email Insider column, Wacarra Yeomans talks about continued privacy concerns and how to use behavior-based triggered emails in a way that’s not creepy. >>Follow the ping

>>And as if to prove Wacarra’s point, Business Insider published this article about how Target uses behavior analysis to determine if a customer is pregnant or not—and inadvertently exposed a teenager’s pregnancy to her parents. >>Follow the ping
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