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  • May 30, 2009

Ping Time: List growth sources, personalized greetings, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Morgan Stewart of ExactTarget warns that not enough email marketers are tracking the performance of their list growth sources and provides three tips to maximize quality list growth. >>Follow the ping

>>Stephanie Miller of Return Path provides some excellent advice on how to best use personalized greetings. >>Follow the ping,

>>The Google Operating System blog provides more evidence that webmail providers like Gmail will be using whitelisting and “friend” designations to prioritize and present email in the inbox. >>Follow the ping (Hat tip to George Bilbrey of Return Path.)

>>Kevin Senne of Premiere Global Services talks about A/B testing and the proper way to do it. >>Follow the ping

>>Ed Henrich of Responsys shares a case study, outlining the area targeted for improvement and the actual numbers before and after. >>Follow the ping

>>In Smith-Harmon’s latest Email Insider column, Lisa Harmon and Alex Madison provide lots of examples of email marketers using humor in their messaging. >>Follow the ping
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