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  • November 14, 2009

Ping Time: Individualized send times, Email Engagement Index, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>MarketingSherpa shares a case study involving Mint.com increasing opens and clicks by personalizing send times based on when individual subscribers tended to open their emails. >>Follow the ping

>>Pivotal Veracity releases their “Email Engagement Index Q1 - Q3 2009 - Vertical Market Benchmarks & Trends” report, which has great stats including how long on average it takes subscribers to open emails. >>Follow the ping

>>Melinda Plemel of Return Path runs down the highlights of Cox’s new postmaster page. >>Follow the ping

>>Anna Yeaman of Style Campaign tracked down the folks behind the innovative LocalsKnow.ca email campaign that had subscribers scrolling left, right, up and down to the ultimate call-to-action. >>Follow the ping all over Canada

>>Julie Waite of Bronto Software provides an excellent overview of the synergies between email and product reviews. >>Follow the ping

>>In my latest Email Insider column, I talk about how to avoid “back alley syndrome,” where you abandon subscribers on dead-end landing pages. >>Follow the ping
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