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  • December 18, 2010

Ping Time: Hotmail's Active Views, FISA, passive opt-ins, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @wise_laura: @aliverson my call volume indicates that AOL has calmed down, but that Yahoo is causing ulcers across the industry.

>>Hotmail introduces Active Views, which essentially allows marketers to email microsites to their subscribers, allowing them to complete forms, do searches and other activities all without leaving the email. >>Follow the ping into the future of email marketing

>>ThinData 1:1, the Law Office of Kris Klein, Return Path and CAUCE provide advice on how to comply with Canada’s new anti-spam law, Fighting Internet and Wireless Spam Act (FISA, a.k.a. Bill C-28). >>Follow the ping

>>Ros Hodgekiss of Campaign Monitor talks about why they don’t accept email lists that have been built on the passive opt-ins from pre-check boxes. >>Follow the ping

>>Dylan Boyd of eROI shares his predictions for 2011. >>Follow the ping
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