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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • March 12, 2011

Ping Time: Gmail's Smart Labels, channel differentiation, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @andrewkordek: Just what sort of preferences am I changing? http://yfrog.com/hs32vcuj #emailmarketing

>>Aaron Smith and I share our thoughts on Gmail’s new “Smart Labels” feature and the impact it might have on email marketers. >>Follow the ping

>>Caroline Chen of Publicis Groupe reminds us that every channel has its own strengths and weaknesses, that uniform messaging across all channels is redundant and not optimal. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports has updated his list of the 100 or so active email marketing blogs. >>Follow these blogs

>>Mike Hotz of Responsys discusses QR codes and their marketing applications. >>Follow the ping

>>Karen Marchione of Silverpop interviews VIE at home, a skin care, makeup, and bath and body products online retailer based in the UK, with a particular focus on their triggered emails. >>Follow the ping
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