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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • July 29, 2011

Ping Time: Gmail field guide, Contrast Rebellion, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Tweet of the Week: @alexcwilliams: Love this prominent unsub button from Woot's Daily Digest. Reverse psychology? http://trndl.in/nyBF8f

>>Melinda Plemel of Return Path provides a field guide to Gmail inboxes. >>Follow the ping

>>Join the Contrast Rebellion, which is fighting low-contrast fonts and unreadable text. >>Follow this high-contrast ping

>>Tim Watson of Emailvision gives us guidance on how large you’re A/B test cells need to be to result in results that are statistically significant. >>Follow the ping

>>Kevin Hillstrom of MineThatData explains how to determine how much of your search traffic is influenced by email marketing and other channels. >>Follow the ping

>>Elisa Kleniewski of e-Dialog discusses using your other channels to grow your email list. >>Follow the ping

>>Joel Book reminds us that “A company’s customer base should be managed like an investment portfolio.” >>Follow the ping

>>Loren McDonald of Silverpop addresses the issue of inactive subscribers. >>Follow the ping

>>Lynn Baus of Responsys talks about an Old Navy email that scales down well for smartphones. >>Follow the ping
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