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  • February 4, 2012

Ping Time: Functional vs. emotional links, ROI of opt-out email, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Alchemy Worx extols the outsized power of navigation bars and other functional links. >>Follow the ping

>>@wise_laura: If you have to "ignore all the costs associated with complaints" to find a positive ROI on opt-out mail, is there really a positive ROI?

>>Fabio Carneiro of MailChimp discusses media queries. >>Follow the ping

>>Ros Hodgekiss of Campaign Monitor provides a fix for a change in Gmail that’s turning black links blue. >>Follow the black ping

>>AdAge reports that engagement among the Facebook fans of top brands is around 1%, making email marketing’s click and conversion rates look very robust. >>Follow the ping

>>DMARC (Domain-based Message Authentication, Reporting & Conformance) is launched to fight phishing via email. >>Follow the ping

>>In my latest Email Insider column, I discuss the three biggest areas of email marketing mistakes. >>Follow the ping
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