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  • March 23, 2012

Ping Time: 'Flipped funnel,' deliverability slips, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Jim Ducharme of GetResponse discusses the “flipped funnel” and how marketing has changed in a world where marketers no longer control the message or many of the channels. >>Follow the ping

>>Return Path research shows that email deliverability fell significantly in the second half of 2011. >>Follow the ping

>>@andrewkordek: It’s the little stuff, folks…just got an email with the alt-text reading "shop now" everywhere. #emailmarketing

>>Mark Brownlow writing for Smart Insights reminds us that our subscribers may not be nearly as email- and web-savvy as we are and how that fact should affect the language and design of our email sign-up forms and other materials. >>Follow the ping

>>Fawn Young of Bronto Software walks us through how to set up a birthday triggered email program and shares a few success cases. >>Follow the ping

>>Melissa McClay of e-Dialog shares a few examples of how retailers are using Pinterest in their email campaigns. >>Follow the ping

>>Trisha Smith of Responsys alerts us to a new rendering issue in Gmail and supplies the fix. >>Follow the ping
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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