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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 27, 2009

Ping Time: FixOutlook, email-social integration, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>The Email Standards Project is trying to send a message to Microsoft that it REALLY needs to fix Outlook with its new FixOutlook initiative. Support this effort. >>Follow the parade of marketers supporting HTML and CSS standards

>>And here’s Microsoft’s arrogant response to the Email Standards Project’s FixOutlook initiative. (They’re so interested in what the email community has to say that they’ve cut off comments.) >>Follow the ping

>>The Email Experience Council’s Email Design Roundtable members share a discussion of how to integrate email and social media. >>Follow the ping

>>Anna Yeaman of Style Campaign discusses how to add 360 views of products to emails. >>Follow the ping

>>Kelly Lorenz of Bronto Software correctly advises us to not send opt-out confirmation emails. >>Follow the ping

>>In my latest Email Insider column, I discuss the fall of direct mail and the rise of social media and the effects those will have on email marketing. >>Follow the ping
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