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The latest in marketing strategy, technology, and innovation.

  • July 17, 2009

Ping Time: FixOutlook concludes, subject line tactics, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>The Email Standards Project wraps up their FixOutlook campaign by sending a special message to Microsoft. >>Follow the ping to Redmond

>>Linda Bustos of Elastic Path runs through some different subject line tactics. >>Follow the ping

>>Tim Siukola of ExactTarget alerts us that Gmail recently added support for the CSS background-repeat property and the HTML cellpadding and cellspacing attributes. >>Follow the ping

>>Mark Brownlow of Email Marketing Reports posts his email marketing holiday tips repository. Be sure to check this page through the holiday season for updates. >>Follow the ping

>>In my latest Email Insider column, I assert that email marketing ROI is probably closer to $130 than to $43 once you take into consideration actions that can’t be easily tracked. >>Follow the ping
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