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  • June 25, 2010

Ping Time: #emailisdeadanalogy, share link positioning, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Loren McDonald of Silverpop takes on Facebook COO Sheryl Sandberg’s twisted logic about email dying and starts a Twitter conversation, asking folks for their best #emailisdeadanalogy based on Sandberg’s logic. >>Follow the ping

>>Kristina Schott of ExactTarget explains how repositioning the share links in Florida Power & Light’s emails increased sharing by 42%. >>Follow the ping and then share it

>>Ros Hodgekiss of Campaign Monitor explains how to add background images so that they won’t break in Outlook and Gmail. >>Follow the ping

>>Amy Hamilton of Smith-Harmon rounds up some birthday emails and critiques them. >>Follow the ping

>>Cynthia Edwards of Razorfish shares some ideas for spicing up your email sign-up forms. >>Follow the ping

>>In my latest Email Insider column, I discuss ways to cross-promote sister brands within your email program. >>Follow the ping
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