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Welcome to the Oracle Modern Marketing Blog:
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  • November 10, 2012

Ping Time: Election email, holiday free shipping, etc.

My latest spin around the mediasphere turned up the following nuggets:

>>Julianne Manoogian of e-Dialog shares some of the election-themed emails she received from brands. >>Follow the ping

>>@trendlinei: Your inbox just breathed a sigh of relief that the election is over. Bring on black friday!

>>David Daniels of the Relevancy Group explores the disconnect between which email acquisition sources produce the most valuable subscribers and which sources marketers are dedicating their resources to. >>Follow the ping

>>Katie Deatsch of Internet Retailer discusses retailers free shipping strategies for this holiday season. >>Follow the ping

>>Becs Rivett of Email Fail shares Fab.com’s unsubscribe page, which allows subscribers to instead opt-down by selecting which days of the weeks they’d like to receive emails. >>Follow the ping

>>@dtboyd: Nice to see Target using Promoted Tweets to drive sign ups in their Black Friday email program http://twitpic.com/bb6ue3

>>ClickZ reports on a Blue Kangaroo survey that finds that consumers are generally quite positive about the promotional emails they receive. >>Follow the ping

>>Emily Keye of Bronto Software talks about using popovers and lightboxes for email signs-ups on your website, which has become a popular and highly successful organic list growth technique. >>Follow the ping

>>In my latest Email Insider column, I discuss the various levels of personalization and how the growing number of sources of expressed and implied preferences is making it more complex. >>Follow the ping
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