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Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • September 4, 2009

Ping Time: Digging into your email data, email address capture sources, etc.

Our latest spin around the mediasphere turned up the following nuggets:

>>Mark Brownlow of Email Marketing Reports explains the need to dig down into your data to reveal trends. >>Follow the ping

>>Derek Harding of Innovyx discusses email address capture sources. >>Follow the ping

>>Alex Williams of eROI give you the step-by-step on how to test the placement, size and wording of the email opt-in box on your homepage using Google Website Optimizer. >>Follow the ping

>>I make a guest appearance on Listrak’s Email Marketing Today podcast to discuss holiday planning, Amazon’s move to migrate an email newsletter over to Twitter, cart abandonment emails and other topics. >>Follow the MP3 ping

>>In Smith-Harmon’s latest Email Insider column, Lisa Harmon and Alex Madison apply the lessons learned from Paul Arden's “It’s Not How Good You Are, It’s How Good You Want to Be,” to email marketing. >>Follow the ping
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